EMerge wants to create your email marketing strategy, and then some

Company offers creative content and multiple email strategies to reach new agents and new customers

EMerge is an email marketing and lead generation platform for real estate.

Platforms: Browser; mobile-optimized
Ideal for: All agents; brokers; agent recruitment; large offices

Top selling points

  • Large library of content
  • Many integrations with popular business tools
  • Superb mobile experience
  • Automated tasks and marketing activities

Continue reading EMerge wants to create your email marketing strategy, and then some

Popular software Agile CRM makes its real estate debut

Silicon Valley-based company breaks into RE after 5 years of gaining expertise through multiple industries

Agile CRM is a customer relationship management solution.

Platforms: Browser; mobile-optimized
Ideal for: Large teams; brokerages

Top selling points

  • Established, multi-industry CRM
  • Built-in marketing tools
  • Multiple forms of task automation
  • Simple, highly visual user interface (UI)

Continue reading Popular software Agile CRM makes its real estate debut

7 ways to get fired by your buyer clients

If you lose their trust, you’ve lost the transaction

Real estate is a business of relationships. Real estate relationships, as in life, can be good and bad.

The majority of homebuyers are satisfied with their homebuying experience; 89 percent would use their agent again or recommend him or her to others. Relationships that sour may be few and far between, but they do happen.

These seven mistakes will send your buyers heading for the hills.

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The truth about millennial homebuyers

What you should know about working with this generation

The millennial penchant for artisanal cuisine, coupled with their apparent reluctance to invest, has been the source of much debate in recent months. Who knew craft beer and cold brew coffee could spark so much controversy?

While older generations worry about the economic impact of perceived generational changes in spending habits, millennials are quick to point to student loan debt and an increased cost of living as the culprit of their alleged financial woes.

But when it comes to homeownership, could both sides of the generational spectrum be misinformed? Here are a few misnomers floating around out there about millennials and the truth.

Warning: The facts may shock you.

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Switching brokerages? Ask these 8 questions first

Stop playing musical chairs with your career

In our industry, I see a lot of musical chair real estate agents — those who jump ship because they continue to find discontent with firm after firm.

They might quickly change business cards because they are blinded by “shiny new object” syndrome when new companies come to town and offer snazzy technology (not yet implemented or proven to work) or a piece of the “rock” that might later turn out to be a sand dune. Others may prefer to throw blame balls at the teams or companies they work with because their personal performance is lacking.

Don’t misunderstand what I’m saying. Speaking from firsthand experience, I certainly understand the need to move brokerages on occasion. I am contemporary enough to know that the days of a person staying at one job or company for a lifetime are long gone.

Certainly, it is the norm for any of us to make a few upward moves over a period of time as we ascend in our profession. But there’s a difference between chasing the greener grass and authentic shifts toward career success.

Changing firms is a big decision. Instability — or too much mobility — not only dilutes our personal brand but also causes a lack of confidence in our clients.

Therefore, if you find yourself discontent (again) in your current firm, or if you are considering moving to a new brokerage, here are eight questions (and a few that spring off of those) to consider before you move.

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Staging tips for real estate agents in any region

Keep your ideal potential buyers’ taste in mind

Every home is different and unique, with each having a personality of its own. Staging your listing for potential buyers allows them to envision themselves living in your space.

When staging a home, it is crucial to understand the space in all its aspects. Feel it out, take note of the age of the home and the area you’re in.

Keep your potential buyer in mind, (be it young professionals in the heart of the city or a retiring couple near the coast).

Once you have a grasp on these details, the actual staging should be a breeze, and you’ll be able to attract a buyer in no time.

Check the tips below specific to the various regions of the U.S. when you’re planning on staging your next listing. Most of these tips are small and simple changes that make a huge difference!

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Home prices climb 7% in months-long surge

The steady rise is good for sellers, but spells bad news for first-time buyers

CoreLogic today released its Home Price Index (HPI) and HPI Forecast data for November 2017, which boasted 7 percent year-over-year growth. November is the fourth consecutive month with year-over-year increases measuring more than 6 percent. Gains were solid month-over-month also, at 1.0 percent.

Continue reading Home prices climb 7% in months-long surge