Trulia founder: traditional real estate companies will die

Disruption already came to retail, hospitality and media — the home sales transaction is no exception, says Trulia co-founder Pete Flint

Real estate will face a reckoning over the next 10 years as technology finally disrupts the industry in a big way. As Flint describes it… “There’s a technology tsunami coming in”.

“This nonstop technology tsunami is moving higher and higher and higher into operations, into brokerages, into franchises, into physical real estate, and it’s frankly unstoppable.”

Flint, now an investor with the venture firm NFX, spoke with Wired senior writer Erin Griffith about his experience building and exiting Trulia, his thoughts on real estate tech investing and how he expects the industry to transform drastically over the next decade.

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LoanDepot: new service matches buyers with agents

Agents can use the new service to find buyers who have already been approved for mortgages

Employing 6,500+ professionals across the country and with 1,800+ licensed loan officers, LoanDepot operates in 180+ locations nationwide… including Charleston, SC.

The national lender has launched “Mello Home” – and is currently adding agents to their platform – allowing agents to connect with buyers who have already been approved for mortgages.

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Congressmen urge government inquiry into real estate competition

House antitrust subcommittee leaders sent letter to DOJ and FTC requesting probe into listing data

Influential members of the U.S. Congress have taken a keen interest in real estate competition, especially in regard to listing data.

Two congressmen — Republican Tom Marino of Pennsylvania and Democrat David Cicilline of Rhode Island — sent a letter to the leadership of the Department of Justice and the Federal Trade Commission last month, urging the federal agencies to update a previous 2007 joint report on real estate competition. The congressmen are the top members of the House Judiciary Subcommittee on Regulatory Reform, Commercial and Antitrust Law.

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U.S. median home value reaches all-time high

The 10% year-over-year drop in inventory is driving home prices up

The median U.S. home value has risen 6.5 percent year-over-year to an all-time high of $206,300 — a number that is only expected to increase in 2018, thanks to double-digit decreases in inventory.

According to Zillow’s December Real Estate Market Report, nationwide inventory has fallen 10 percent year-over-year — the third consecutive year of annual declines. In high-priced and high-demand markets such as San Jose and Las Vegas, for-sale inventory has fallen 41 percent and 27 percent year-over-year, respectively.

Simultaneously, in those same markets, home price appreciation has skyrocketed. Median home values in San Jose climbed 21 percent year-over-year to $1,171,800, while Las Vegas home values grew 14 percent to $246,700. Seattle rounded out the top three with a 12.5-percent hike to $468,000.

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5 free marketing tricks for your next listing

These tactics won’t require much of your time, and they won’t cost you a dime

As real estate agents, we all know that a big part of getting a property sold as quickly as possible is generating maximum exposure. This is why we all love MLS — it does so much of the heavy lifting for us.

We create a listing, and within minutes, our MLS syndicates our listing to major real estate sites like realtor.com, Zillow and Trulia.

However, if your online marketing strategy is exclusive to MLS, you’re leaving a lot of exposure on the table.

In addition to using MLS, there are a number of other very effective marketing tactics available to you that are quick to deploy and won’t cost you a dime. Below, you’ll find five of them.

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3 genius ways to split marketing costs with other agents

How to get more bang for your buck

One way real estate agents are getting more ROI from their marketing efforts is by teaming up. Planned together, well-thought out marketing endeavors help brand agents and can be lucrative in turning over inventory and earning healthy commissions.

Including digital co-op ad buys and splitting branded social media boosted posts, agents are working in sync to get more bang for their buck.

Splitting the cost of a marketing campaign can help increase the visibility of a brand or a specific piece of property.

I’ve personally learned that you get more exposure within your budget when you co-op a marketing or publicity purchase with another agent.

Here are three simple ways agents can team up to get more marketing exposure for less money.

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How to take great DIY listing photos

6 tips for agents making the most of their marketing budget

Most real estate agents know a thing or two about “curb appeal,” but not everyone will happen by your listing.

Forty four percent of buyers start their search online, which means that listing photos are essential in wooing potential buyers to come check out that stellar listing with the amazing curb appeal.

If your marketing plan doesn’t include getting professional photos done, don’t fret. Fortunately, agents don’t have to hire professional photographers to take gorgeous home photos. Just follow these practical and effective tips.

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