If you aren’t getting leads, the wrong types of visitors may be coming to your website
Do you want more real estate leads from Google? Looking for real estate lead generation ideas? Then, you’re in the right place. Your website can be a gold mine for free leads if you know how to bring them in.
First you have to know if people are finding your website. And if they are, who are they? What pages do they take time to read and what pages do they hit the back button on?
If you can’t answer the questions above, keep reading. I’ll walk you through the basics of understanding your Google Analytics data so you can find out how your website is performing.
Build a solid framework from the beginning
At the point in a real estate agent’s career that his or her lead generation system consistently produces too many leads to handle personally, that agent has to decide what represents the optimal way to respond to this exhausting abundance. And because every agent and every circumstance is different, there’s no one right answer.
But there are a limited array of choices:
- Do I hire an assistant so I can do more?
- Do I keep referring the less desirable leads out?
- Do I take on one or more partners or join/form a team?
- Do I create my own team?
Which option (or hybrid of options) an agent chooses comes down to what each agent values most. Some agents value their autonomy above all else. Others actively dislike managing multiple employees or answering to partners.
But for agents with abundant leads who crave the challenge of creating a whole that is greater than the sum of its parts, only a real estate team will do.
It’s a business model that produces the greatest opportunity for its members to thrive — professionally and financially — to a degree they could not on their own.
But to achieve that goal takes planning and an ongoing commitment to the team’s development and satisfaction. So be prepared. Here are six steps you must take to start a team.
The best tools for real estate in 2018
Real estate agents are among the busiest professionals nowadays. Meetings, sales, open houses, marketings and many other activities can be very stressful without proper organization.
Fortunately, tasks can be made simpler with the help of the right technology tools. The best part is those tools and applications can be all be stored on their smartphone!
To help you stay organized and juggle your daily tasks, I’ve come up with a list of my top 15 apps for real estate agents.
Basic principles that can be applied to any lead acquisition system, tool or technique
Between my smart home, smart office and business automations, I use technology to keep every aspect of my life running as close to clockwork as possible, even when I have no idea what time it is. I’m a tech guy. I love finding the newest and best ways to do absolutely everything.
Having said that, technology is a tool, not a strategy. Although you can implement high-tech tools to automate content publishing, pipeline management, transaction management and/or post-closing follow-up, all of the bits and bytes in the world are not enough to get you more leads.
The right tools and systems can only create more opportunities. Whether or not they turn into a workable lead depends on how you engage with them.
I repeat: Technology will not get you more leads.
Here’s what will:
Increase conversion, and spend less on marketing
As big companies and brands start moving the $80 billion they’re spending on TV commercials and print advertising over to where the eyeballs are (Facebook), ad costs are going to go up.
In fact, ad costs are already going up; according to AdStage from 2016 to 2017 Facebook ad costs increased 171 percent (CPM: the cost to reach 1,000 people).
As a local real estate agent, it’s going to become increasingly more and more expensive to reach people you don’t know (your unmets) in your community.
What changes will make the biggest impact?
Seattle, Las Vegas and San Francisco continue to experience year-over-year price gains of more than 10%
January’s S&P CoreLogic Case-Shiller U.S. National Home Price NSA Index shows that home price growth is unlikely to slow down anytime soon — January 2018’s national index comes in at 196.31, a 6.2 percent year-over-year and a seasonally adjusted 0.5 percent month-over-month increase.
Getting your foot in the door is often the biggest determinant of whether you’ll get the listing
Are you interested in learning not only how to find expired listings but also how to make them yours? If so, you’re going to want to hear what real estate agent Josh Gossard has to say.
As a solo agent, Gossard managed to sell 48 homes in the past 12 months and generated over $301,000 in GCI (gross commission income). Many of these sales were a direct result of his prospecting efforts with expired listings.
Read on for specifics on Gossard’s methods for finding and getting expired listings.