If one method isn’t working for you, experiment with another
Looking for more ways to get real estate business and build your client database?
Real estate author Ryan Snow shared 10 of the top ways to bring in business and boost sales on a recent podcast with Pat Hiban.
Read on to discover what Snow recommends to real estate agents who need new real estate clients.
The best ways to get real estate business
Sphere of influence (SOI)
SOI is one of the best sources of real estate business, especially for new agents. Be sure to add friends and family members to your database if you haven’t already.
Selling homes is great for generating more business. Prospecting is so much easier when you’ve just sold a highly visible home in the area.
Creating relationships with local vendors is a good way to get real estate referrals. Obviously, remember to return the favor by sending business their way when possible.
It’s relatively easy and inexpensive to get real estate business with social media marketing. Facebook ads in particular are extremely effective for real estate lead generation.
Existing listings often generate real estate business organically. These secondary transactions will occur a lot more frequently if you’re able to effectively.
Real estate farming
Building a real estate farm takes time and consistent effort, but it can pay off big time. To speed up the process, be sure to utilize tips from agents who are successful.
Open houses are great for getting attention from potential buyers, but that’s not all they’re good for. When you do them right, they will produce leads to fill your pipeline.
While there’s a lot of competition for expired listings these days, it’s still possible to make them a reliable business source.
For-sale-by-owner (FSBO) listings
Like expireds, FSBOs receive more than their fair share of attention from agents. The right real estate scripts and strategies can give you an upper hand.
Real estate investors
Last but not least, reaching out to real estate investors is a solid strategy for getting more commissions. Because investors typically work multiple deals per year, they can be an excellent source of repeat business.
Don’t spread yourself too thin
In industries like real estate, where companies have to drum up their own business, it’s important to utilize different marketing methods; however, actively attempting to generate business in more than a few ways simultaneously can be a mistake.
If you’re a solo agent or only have a small real estate team, working several marketing methods at once might spread your resources too thin.
Instead of trying to get real estate business with all of the methods Snow shared, stick to two or three of them that appeal to you.
Pat Hiban is the author of the NYT bestselling book “6 steps to 7 figures: A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny,” the founder of online real estate sales training site Rebus University, and the host of Pat Hiban Interviews Real Estate Rockstars, an agent-to-agent real estate podcast with Hiban Digital in Baltimore, Maryland.