Thinking about who you’re targeting is the key
By now, you’ve probably heard that real estate Facebook ads are a high-ROI alternative to other forms of online marketing. When done right, it’s true that Facebook advertising is a low-cost marketing method that delivers respectable results.
When done wrong, however, it can be just as expensive and ineffective as any other poorly designed marketing campaign.
Facebook expert Evans Putman joined Pat Hiban for a podcast to help listeners maximize the effectiveness of their Facebook ads.
In this post, we explore Putman’s tips for creating real estate Facebook ads that generate clients and commissions.
1. Include all of the right elements
Like other marketing, Facebook advertising won’t work if it lacks certain key items. Before pushing out a Facebook ad, it’s important to ensure that it contains the elements essential for success, which include:
A good headline captures the audience’s attention and inspires them to take action. Without one, your ad will fall flat.
Building from the headline, your post text should further entice the audience to take action. Offering a solution to one of the audience’s problems is a good way to do this.
A link description
Finally, following the same theme as your headline and post text, the link description serves as your ad’s call to action.
2. Select strong images that stand out
A well-written Facebook ad won’t generate great results if it’s not used in conjunction with a strong, relevant image.
Because Facebook ads target specific groups of people, the images used in your ads should be relevant and meaningful to your targeted groups.
When targeting, for instance, an image of a family closing on their first home might be a good choice. Getting as specific as possible can boost the effectiveness of your images.
The bottom line is this: you should always think about who you’re targeting and what will capture their attention when selecting an ad image.
3. Utilize templates for real estate Facebook ads
When it comes to crafting an effective Facebook ad, starting from scratch often isn’t the best strategy.
Instead, utilize one of many real estate Facebook ads that have already been proven effective at generating clients and commissions. You can find these ads online, and attempt to recreate them, just remember to alter them accordingly for targeting purposes.
Pat Hiban is the author of the NYT bestselling book “6 steps to 7 figures: A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny,” the founder of online real estate sales training site Rebus University, and the host of Pat Hiban Interviews Real Estate Rockstars, an agent-to-agent real estate podcast with Hiban Digital in Baltimore, Maryland.