4 keys to approaching homeselling like a real estate investor

Sellers should keep an eye on these four building blocks for a better return

Homebuying is often a very emotional decision. It’s easy to see why, as your clients’ homes are their sanctuaries that provide stability and fulfill dreams. But there’s no reason your clients can’t also get a sizable return on their investment.

The problem is that often homebuyers don’t know how to think about their homes to get a good return. But real estate investors do. And it boils down to four basic building blocks that any of your clients can employ.

I call these four building blocks FACE, which stands for financing, appreciation, costs and equity. Here’s how your clients can use them to think like a real estate investor and get great returns.

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How to sell more homes as a new real estate agent

Newbie Brandon Mulrenin shares how he sold 116 homes in his first year

Hard work alone isn’t enough to sell 100-plus homes per year. If you want to hit high production numbers, you’ll need a solid business plan and the right support.

As a new real estate agent, Brandon Mulrenin was eager to start big and determined to sell more homes than most. Thanks to solid planning and the right support, he actually did it — Mulrenin sold 116 homes his first year as an agent.

On a recent podcast with Pat Hiban, Mulrenin explained how he managed to hit such impressive sales figures as a new agent. Read on to learn what you can do to duplicate Mulrenin’s success.

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5 characteristics of real estate’s top producers

Success is not about being smarter than your competition or having great connections

Over the course of my decades-long real estate career, thousands of agents either worked for me or crossed my path, giving me priceless insights into how top producers operate, what they bring to the field and the characteristics that separate them from the rest.

All of these stand-out agents had a handful of key traits in common. Regardless of their markets, their strategies and their unique skills, these five factors inevitably played the biggest role in their success.

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Tell first-time homebuyers these 3 things to get them off the fence

Explore these topics, and help them understand why buying now is the right decision

Working with first-time buyers has never been easy, and this year was particularly tough for real estate agents hoping to help clients buy their first home.

As noted in the National Association of Realtors’ 2017 Profile of Home Buyers and Sellers, first-time buyers made only 34 percent of home purchases this year, which “gravitates away from the historical norm at 40 percent of the market.”

While it’s true that first-time buyers have more barriers to homeownership than repeat buyers, these obstacles can usually be overcome, especially with the help of an experienced buyer’s agent. Still, first-time buyers aren’t eager to become homeowners — at least not as eager as they used to be.

Despite incentive programs and signs of a strengthening economy, the percentage of first-time buyers in 2017 is still several points lower than the norm.

Why?

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7 ways homeowners can boost the value of their home this winter

Catch the attention of other sellers for outstanding work with homes that move quickly

If you are working with homeowners who are considering selling their home this winter, you may want to help them identify the renovation areas where they’ll get the best return for their dollar.

This way, you’ll add a bit of extra panache to being an awesome real estate agent and expand your reputation as the go-to agent to sell homes during any season.

Here are seven sure-fire ways to boost the value of a home in the winter.

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3 simple ways to stand out in your next listing presentation

Set yourself apart from all the other agents with these easy hacks

Real estate is all about attention. Real estate agents who earn the attention from buyers and sellers will, generally, earn more business.

From banners flying behind airplanes to paying top-billed celebrities to give an endorsement, there is nothing that is off-limits when it comes to gaining attention. These big ticket methods to get noticed are great, but then what?

Once you have the listing appointment and the smoke has cleared from the latest marketing campaign, how do you make yourself stand out even further? What will be the difference between you and your competition? 

There are three simple, and often forgotten, details that separate a memorable listing presentation from the others.

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7 ways to get fired by your buyer clients

If you lose their trust, you’ve lost the transaction

Real estate is a business of relationships. Real estate relationships, as in life, can be good and bad.

The majority of homebuyers are satisfied with their homebuying experience; 89 percent would use their agent again or recommend him or her to others. Relationships that sour may be few and far between, but they do happen.

These seven mistakes will send your buyers heading for the hills.

Continue reading 7 ways to get fired by your buyer clients