Tech meets tradition: How to make your direct mail count

Direct mail has never been easier or more technically sophisticated than it is now

Realtor.com is facing a class-action lawsuit from agents unhappy with the quality of their leads. Buying Zillow leads, according to one of the industry’s biggest names, is lazy.

Despite the lawsuits and complaints, paid online lead models have proven their worth amidst the evolving internet era of real estate. However, claiming web leads can become an arms race within local markets, leaving agents without top-producer budgets filtering the bottom of the barrel.

Thankfully, there’s plenty of evidence supporting the success of more traditional lead-generation tactics, such as direct mail. And you don’t have to worry about out-spending anyone to be good at it.

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9 ideas for getting your online leads to ‘stick’ with you

When most real estate agents make business-related posts on their website or social media, they do so with the expectation that their site will attract customers for their business. Although the number of unique visitors to your site is important, creating a “sticky” site or post is one of the most powerful ways to build your business.

Whether you’re posting on your website, Facebook, Instagram or YouTube, one of the most important metrics is stickiness.

“Stickiness” refers to how long visitors spend on your site and whether they interact by commenting on your post, sharing it with others or contacting you to download a report or make an appointment.

Continue reading 9 ideas for getting your online leads to ‘stick’ with you

4 ways to generate leads without having to hard sell

Basic principles that can be applied to any lead acquisition system, tool or technique

Technology is a tool, not a strategy. Although you can implement high-tech tools to automate content publishing, pipeline management, transaction management and/or post-closing follow-up, all of the bits and bytes in the world are not enough to get you more leads.

The right tools and systems can only create more opportunities. Whether or not they turn into workable leads depends on how you engage with them.

I repeat: Technology will not get you more leads.

Here’s what will:

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Want cheaper Facebook ad costs? Do these 3 things

Increase conversion, and spend less on marketing

As big companies and brands start moving the $80 billion they’re spending on TV commercials and print advertising over to where the eyeballs are (Facebook), ad costs are going to go up.

In fact, ad costs are already going up; according to AdStage from 2016 to 2017 Facebook ad costs increased 171 percent (CPM: the cost to reach 1,000 people).

As a local real estate agent, it’s going to become increasingly more and more expensive to reach people you don’t know (your unmets) in your community.

What changes will make the biggest impact?

Continue reading Want cheaper Facebook ad costs? Do these 3 things

Overcoming objections: How to find and win over expired listings

Getting your foot in the door is often the biggest determinant of whether you’ll get the listing

Are you interested in learning not only how to find expired listings but also how to make them yours? If so, you’re going to want to hear what real estate agent Josh Gossard has to say.

As a solo agent, Gossard managed to sell 48 homes in the past 12 months and generated over $301,000 in GCI (gross commission income). Many of these sales were a direct result of his prospecting efforts with expired listings.

Read on for specifics on Gossard’s methods for finding and getting expired listings.

Continue reading Overcoming objections: How to find and win over expired listings

3 marketing mavericks who are killin’ it in real estate

Take a page from these out-of-the-box marketing ideas

If you take 100 real estate agents and look at their marketing plans, 99 seem to be cut from the same cloth. It’s that unique one who stands out from the rest. I took a look around the country, and these three agents caught my eye with their out-of-the-box marketing ideas.

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Why managing your own social media is a waste of time as a business owner

You could be doing so much more with the hours you spend online

What’s the basic building block of success for you or your business? That’s easy. The very first thing to do is make sure other people know you exist, what you do and how you can solve their immediate problem or help their situation.

And what’s the simplest way to do that in this day and age?

Again, easy: social media. That’s where everybody is (or so it seems), including your target market.

Continue reading Why managing your own social media is a waste of time as a business owner