4 ways to generate leads without having to hard sell

Basic principles that can be applied to any lead acquisition system, tool or technique

Between my smart home, smart office and business automations, I use technology to keep every aspect of my life running as close to clockwork as possible, even when I have no idea what time it is. I’m a tech guy. I love finding the newest and best ways to do absolutely everything.

Having said that, technology is a tool, not a strategy. Although you can implement high-tech tools to automate content publishing, pipeline management, transaction management and/or post-closing follow-up, all of the bits and bytes in the world are not enough to get you more leads.

The right tools and systems can only create more opportunities. Whether or not they turn into a workable lead depends on how you engage with them.

I repeat: Technology will not get you more leads.

Here’s what will:

Continue reading 4 ways to generate leads without having to hard sell

Want cheaper Facebook ad costs? Do these 3 things

Increase conversion, and spend less on marketing

As big companies and brands start moving the $80 billion they’re spending on TV commercials and print advertising over to where the eyeballs are (Facebook), ad costs are going to go up.

In fact, ad costs are already going up; according to AdStage from 2016 to 2017 Facebook ad costs increased 171 percent (CPM: the cost to reach 1,000 people).

As a local real estate agent, it’s going to become increasingly more and more expensive to reach people you don’t know (your unmets) in your community.

What changes will make the biggest impact?

Continue reading Want cheaper Facebook ad costs? Do these 3 things

Overcoming objections: How to find and win over expired listings

Getting your foot in the door is often the biggest determinant of whether you’ll get the listing

Are you interested in learning not only how to find expired listings but also how to make them yours? If so, you’re going to want to hear what real estate agent Josh Gossard has to say.

As a solo agent, Gossard managed to sell 48 homes in the past 12 months and generated over $301,000 in GCI (gross commission income). Many of these sales were a direct result of his prospecting efforts with expired listings.

Read on for specifics on Gossard’s methods for finding and getting expired listings.

Continue reading Overcoming objections: How to find and win over expired listings

3 marketing mavericks who are killin’ it in real estate

Take a page from these out-of-the-box marketing ideas

If you take 100 real estate agents and look at their marketing plans, 99 seem to be cut from the same cloth. It’s that unique one who stands out from the rest. I took a look around the country, and these three agents caught my eye with their out-of-the-box marketing ideas.

Continue reading 3 marketing mavericks who are killin’ it in real estate

Why managing your own social media is a waste of time as a business owner

You could be doing so much more with the hours you spend online

What’s the basic building block of success for you or your business? That’s easy. The very first thing to do is make sure other people know you exist, what you do and how you can solve their immediate problem or help their situation.

And what’s the simplest way to do that in this day and age?

Again, easy: social media. That’s where everybody is (or so it seems), including your target market.

Continue reading Why managing your own social media is a waste of time as a business owner

How an agent’s Vikings billboard on Eagles turf paid off

Kris Lindahl scored big with this viral marketing

Picture this: It’s Jan. 21, 2018, and you’re in Philadelphia headed to the much anticipated NFC Championship game where the Eagles will take on the Minnesota Vikings.

You’re heading to the stadium off 95 South and Broadstreet, and you look up and see an advertisement taunting you (if you’re an Eagles fan, that is). It’s a massive purple and gold billboard supporting the visiting Vikings. Oh the nerve, right?

That was the viral brainchild of Minnesota real estate agent Kris Lindahl, of the Minneapolis-based Kris Lindahl Team. After the game, I got to hear firsthand about his latest completely insane — and yet pure genius — idea.

How did you come up with this idea?

Continue reading How an agent’s Vikings billboard on Eagles turf paid off

How to brand yourself on a budget without looking cheap

You won’t break the bank when you use these tips

Whether you do it on the cheap or with a million-dollar budget, branding yourself requires careful thought. Careful thought about who you are (as a real estate agent), who you’d like to be and why you do what you do.

With or without the help of a high-priced branding expert, you have the answers to those questions.

OK, so maybe you’re not ready to come up with a clever slogan, but you can still brand yourself in a way that communicates excellence, creativity and a great personality without spending a bunch of money.

Just stick to the basics, and stay consistent.

It’ll also help to a know a few tools of the trade. I’ll recommend some at the end to make this whole branding on a budget thing seem much easier.

Continue reading How to brand yourself on a budget without looking cheap