EMerge wants to create your email marketing strategy, and then some

Company offers creative content and multiple email strategies to reach new agents and new customers

EMerge is an email marketing and lead generation platform for real estate.

Platforms: Browser; mobile-optimized
Ideal for: All agents; brokers; agent recruitment; large offices

Top selling points

  • Large library of content
  • Many integrations with popular business tools
  • Superb mobile experience
  • Automated tasks and marketing activities

Continue reading EMerge wants to create your email marketing strategy, and then some

5 trends shaping real estate marketing in 2018

Marketing is an investment, not an expense

Did you go into real estate because you loved marketing?

Chances are, you didn’t. And that explains why marketing is one of the top challenges for real estate agents today and the subject of so many of these articles.

Most agents don’t come from a marketing background, and so they are learning skills, from the very basic to the very advanced, in addition to running their real estate business.

In the world of marketing technology, shiny new objects come out every month. Trends come and go, attracting agents for their ease of use and “silver bullet” appeal. They’re tempting with their brand promises, but they don’t always deliver.

So let’s look at five trends in real estate marketing worth learning about and integrating into your 2018 growth strategy.

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How to build a brand clients will remember

Pay attention to the little things, and the big things will fall into place

Self-branding has become a part of all of our professional and personal lives. Like it or not, people will judge you based on your social media and internet accounts. This is especially important in the professional world, where a poorly managed profile could mean the downfall of your business.

Before people buy a product or hire a company to provide them with a service, they will absolutely do a Google search.

Creating a brand for yourself is, therefore, essential to the success of your business — especially as a real estate agent — and it requires time and attention to do well.

Follow the tips below to establish a brand for yourself, and the result will be powerfully positive for your business.

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3 ways to raise the bar for real estate social media in 2018

By adding a deeper goal to your strategy, you’ll reinforce your brand and bring your business to a new level of approachability

Far too often we think of social media in the same way that we thought about the cork boards in the coffee shops many years ago — as a place to tell people what we need.

Social media is not about what you need. It’s about what you can give.

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Why you should build your brand around your ideal client

Stop being the everything-to-everyone agent, and start being a real estate professional

When you get braces, do you go to an orthodontist or a general dentist? When you need a hip replacement, do you go to an orthopedic surgeon or a general surgeon? You want someone who specializes in the service you need, right?

Then why, I ask, would you be the general real estate practitioner in your area? Admittedly, I did this for years. It’s my fault, and my income was mediocre at best.

When I decided to specialize, get focused, define my ideal client and connect with her on a deeper level, my business changed and became more fulfilling.

So stop being afraid to choose a specialty. Every minute you wait to do this you are losing money.

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How to market real estate like a Kardashian

These full-time marketing mavens know a thing or two about savvy branding

Chances are, unless you’ve been living under a rock, you’ve heard of the Kardashian’s. Maybe you even “keep up with them” on the sly.

Some may know them as only reality TV stars, but others know them as savvy entrepreneurs exploding their companies through smart branding and marketing.

The Kardashians have built quite the business portfolio with several clothing lines, beauty products and even apps. With a family net worth in the hundreds of millions, we could all learn a thing or two from the Kardashians.

A while back, I decided to adopt some of the Kardashian’s marketing and branding styles into my real estate business, and I was blown away by the results.

See, no matter how much one may try to avoid the Kardashians, the truth is, they show up strategically everywhere. In my opinion, these strategies should be adopted by all real estate agents looking to build or grow their brands.

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Big data-based Cherre generates elegant marketing presentations instantly

The tool gives users a highly-detailed, market-wide look at every property in a search area

Company’s secret sauce is an algorithm that processes hundreds of data sources to advance market knowledge, create listing presentations and CMAs, and quickly build lead profiles.

Cherre is a data-driven brokerage management and marketing solution.

Platforms: Browser; iOS companion app
Ideal for: Larger, tech-savvy real estate offices; boutique, urban brokerages; New York City-based real estate companies.

Top selling points

  • Proprietary data aggregation tools
  • Property history/ownership data
  • Automated entity resolution
  • Marketing plan timelines
  • Free

Continue reading Big data-based Cherre generates elegant marketing presentations instantly