How an agent’s Vikings billboard on Eagles turf paid off

Kris Lindahl scored big with this viral marketing

Picture this: It’s Jan. 21, 2018, and you’re in Philadelphia headed to the much anticipated NFC Championship game where the Eagles will take on the Minnesota Vikings.

You’re heading to the stadium off 95 South and Broadstreet, and you look up and see an advertisement taunting you (if you’re an Eagles fan, that is). It’s a massive purple and gold billboard supporting the visiting Vikings. Oh the nerve, right?

That was the viral brainchild of Minnesota real estate agent Kris Lindahl, of the Minneapolis-based Kris Lindahl Team. After the game, I got to hear firsthand about his latest completely insane — and yet pure genius — idea.

How did you come up with this idea?

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How to brand yourself on a budget without looking cheap

You won’t break the bank when you use these tips

Whether you do it on the cheap or with a million-dollar budget, branding yourself requires careful thought. Careful thought about who you are (as a real estate agent), who you’d like to be and why you do what you do.

With or without the help of a high-priced branding expert, you have the answers to those questions.

OK, so maybe you’re not ready to come up with a clever slogan, but you can still brand yourself in a way that communicates excellence, creativity and a great personality without spending a bunch of money.

Just stick to the basics, and stay consistent.

It’ll also help to a know a few tools of the trade. I’ll recommend some at the end to make this whole branding on a budget thing seem much easier.

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6 steps to attracting 60 visitors to your next open house

Take advantage of the easiest and most inexpensive lead generator

After more than 20 years in real estate, I’ve learned that the most cost effective and efficient way to generate new leads is hosting open houses. My team and I have organized almost 500 open houses between 2011 and 2015, with an average attendance of 146 registered families.

We always try to see if we can get so many people that someone calls the cops about all the parked cars. We got pretty close when we reached a record 512 families at a single home.

It took some trial and error, but we believe we’ve perfected the practice of a successful open house. Here are the steps to packing in the crowds at your next open house.

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3 lead generation strategies that keep on giving

Simply set up the systems, get in the habit, and you’ll be swimming in new connections

Would you like to generate leads without spending a lot of money, cold calling or door-knocking and have the person you’re contacting willingly give you the names of other potential leads?

It’s easier than you may think. Here are three ways to generate leads with minimal effort.

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How to build a strong database as a new agent

Doing this right early in your career is the key to long-term success

Want to succeed as a new real estate agent? Start by building a solid databaseof potential business sources. Without it, you’ll miss out on countless clients and have serious difficulty creating a business capable of sustainable growth.

Luke Acree, a marketing expert, recently appeared on a podcast with Pat Hiban to share what it takes for new agents to get a strong start in real estate.

Unlike many marketers, Luke clearly knows what he’s talking about — he helped his brother Steven finish his first year as an agent with over 30 transactions under his belt!

Read on to find out how Luke helped Steven build a database capable of generating that much business, especially for someone so new to real estate.

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5 common Google AdWords mistakes that are costing you business

Make the most of your hard-earned ad dollars

Google AdWords changed the advertising world forever. Back in 2000, Google launched AdWords, an advertising platform that allows businesses to get their marketing message seen on the world’s largest search engine.

Unlike expensive traditional advertising mediums such as newspapers, radio, tv and billboards, AdWords leveled the playing field by making Google advertising affordable for businesses of all sizes.

With AdWords, advertisers have control over how much they spend, when and where their ads show along with detailed performance insights allowing for on-the-fly changes to maximize ROI.

Despite the many great features AdWords offers, however, like any form of advertising, it’s all too easy to quickly spend money without seeing the desired results.

As a former Google Certified Partner and internet marketing coach, here are five common — but costly — mistakes I’ve seen too many companies make:

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7 tips from a family real estate team with mad referral game

The Blumsteins have it goin’ on when it comes to word-of-mouth marketing

Starting a family real estate team probably wasn’t what Kenny Blumstein had in mind when he told his wife Meris to get a job. But a family business is what they ended up with many years later.

The family shared their story and some practical tips for agents in their “Anatomy of a team: Family style, how it works.”

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