Get ‘Transported’ into real estate’s new VR home tours

Viewable on all popular headsets and ready in under an hour, Transported is a worthy player in VR property marketing

Transported is a platform for creating and sharing 3-D and virtual reality (VR) home tours.

Platforms: Browser; mobile-optimized
Ideal for: On-site sales offices

Top selling points

  • Room teleporting
  • No hardware upsell
  • Sound enhancements
  • Easy website page embeds

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Popular software Agile CRM makes its real estate debut

Silicon Valley-based company breaks into RE after 5 years of gaining expertise through multiple industries

Agile CRM is a customer relationship management solution.

Platforms: Browser; mobile-optimized
Ideal for: Large teams; brokerages

Top selling points

  • Established, multi-industry CRM
  • Built-in marketing tools
  • Multiple forms of task automation
  • Simple, highly visual user interface (UI)

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3 real estate tech trends to keep an eye on in 2018

A look at the next big leaps in the technologies affecting the real estate industry

Technology is so much part of our daily lives that almost all of the news we consume seems to connect to technology and its uses and abuses.

For real estate agents, it seems that every other email in our inbox involves new tech, improved abilities or the challenges posed by tech.

Let’s take a look at some of the most buzz-worthy tech topics from this year and find out what to expect in the new year. You might find that what started out as an obscure side note will become a central part of your tech game plan.

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5 tech gadgets every real estate pro will love

Voice-activated internet, big data and chatbots are popular these days, and the stream of new gadgets empowering these concepts isn’t at all ready to be dammed.

If you’re like us and love technology, then you’ll dig this list of popular gadgets — they’ll likely have an impact on your real estate business before 2018 is through, if they haven’t already. And they make great gifts, too.

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Is Magic Leap One the next big leap for real estate tech?

Secretive Fla. startup says new Augmented Reality (AR) goggles will change computing. Here’s what RE tech pros think…

Newly announced hardware from Magic Leap, a secretive Florida startup that’s drawn millions in funding from tech giants like Google, could provide a boon to real estate tech companies looking to bring augmented reality (AR) and virtual reality (VR) technology to consumers. However there are still a number of barriers to making AR and VR mainstream.

Magic Leap gave Rolling Stone magazine an in-depth look at the Magic Leap One Lightwear goggles at its Fort Lauderdale headquarters earlier this month. The product will also ship with a controller and a “Lightpack”—the latter a self-contained computer similar to a MacBook Pro or Alienware PC, according to comments Magic Leap founder Rony Abovitz provided to Rolling Stone. Abovitz declined to provide Rolling Stone with a ship date or cost, outside of noting just that first version will ship in 2018.

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Sequel will design and build your real estate website

Vancouver-based Rennie created Sequel after building their own powerful website

Sequel is a website design and marketing platform for real estate brokers.

Platforms: Browser; mobile-optimized
Ideal for: Brokerages needing a new, modern web presence; boutique firms wanting to stand out; dynamic agent teams

Top selling points

  • Compelling, modern websites
  • Custom WordPress designs
  • Easy, powerful content management
  • Developed, owned by large real estate company

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Watch out for these 5 website trends in 2018

Clicking and waiting for pages to reload is so 2015

There’s no crystal ball here (if you know where to find one, I’m all ears). But I’ve paid close attention to web design and functionality trends this year.

Although not all web trends originated or are heavily used in real estate, there are definitely some that I recommend you take into account when sprucing up your website in 2018.

Continue reading Watch out for these 5 website trends in 2018