What Google Analytics can tell you about your lead gen problems

If you aren’t getting leads, the wrong types of visitors may be coming to your website

Do you want more real estate leads from Google? Looking for real estate lead generation ideas? Then, you’re in the right place. Your website can be a gold mine for free leads if you know how to bring them in.

First you have to know if people are finding your website. And if they are, who are they? What pages do they take time to read and what pages do they hit the back button on?

If you can’t answer the questions above, keep reading. I’ll walk you through the basics of understanding your Google Analytics data so you can find out how your website is performing.

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15 smartphone apps agents should be using

The best tools for real estate in 2018

Real estate agents are among the busiest professionals nowadays. Meetings, sales, open houses, marketings and many other activities can be very stressful without proper organization.

Fortunately, tasks can be made simpler with the help of the right technology tools. The best part is those tools and applications can be all be stored on their smartphone!

To help you stay organized and juggle your daily tasks, I’ve come up with a list of my top 15 apps for real estate agents.

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3 quick and easy real estate SEO tactics that any agent can do

All you need is a smart phone and a blog to stand out from the crowd

SEO (search engine optimization) can seem a bit mystical. I think, as a real estate agent, we probably get a call or email on a weekly basis from someone promising that we’ll be on the first page of Google.

Today, I’m going to bring you three quick and easy real estate SEO tactics that any real estate agent can do (aka three easy blog topics).

Real estate SEO in 2018 is all about killer content that people actually want and not about going after “City + Real Estate” keyword phrases. So instead of worrying about what Zillow already owns, go after something different. What you’ll find is that if you do this process, you’ll be building your brand as well.

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5 SEO strategies every real estate agent should use

Use these tactics to stand out from the crowd of agents online

The real estate industry is notorious for being highly competitive among real estate agents. There are often far more real estate professionals than people looking to purchase a home.

Thus, the real estate market gets very congested, and it can be difficult for agents to stand out from the competition. But, there is a solution that not every agent takes full of advantage of.

The internet, particularly social media, has evolved to the point where it is integrated into our daily lives. Real estate agents can utilize the internet to help increase exposure to their target audience.

But this takes more work than simply posting on Facebook about a home you recently sold. Solid SEO strategies are vital if you want to have the most exposure possible.

Let’s take a look at five strategies you can use to your advantage.

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How to score real estate listings using Google Plus

This social media platform is perfect for niche building

Lately, it seems like all of our social media platforms are shaking up their formulas. Facebook has changed its algorithm to favor personal connections over brand pages.

Twitter doubled its character count. Snapchat moved everyone’s cheese, inspiring over 1.2 million users to petition for a rollback. Even Google Plus has made its new layout a permanent shift.

As is the case with many of its competitors, the Google Plus platform has evolved over time, and in its current iteration, it’s arguably more useful than ever before.

Continue reading How to score real estate listings using Google Plus

Keller Williams debuts AI virtual assistant and referral platform

Gary Keller: ‘We are not a real estate company anymore’

Real estate franchisor Keller Williams debuted an artificial intelligence-based virtual assistant and referrals platform today, announcing to the world it has every intention of thriving in a changing industry.

“We are a technology company. No. 1 that means we build the technology. No. 2 that means we hire the technologists …. We are not a real estate company anymore,” Keller Williams co-founder Gary Keller declared today at Keller Williams Family Reunion in Anaheim, California.

Keller’s three-hour “vision” speech at the event chucked its usual focus on housing and the economy in favor of rallying KW’s 173,000 agents to join the company in taking advantage of what Keller called “the fourth industrial revolution:” big data and artificial intelligence.

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Jigglar wants to make creative marketing easy for real estate

Australia-based company helps agents create social media posts, marketing collateral and more

Jigglar is a marketing collateral and creative content creator for real estate agents.

Platforms: Browser
Ideal for: All agents, teams and brokerages

Top selling points

  • Very sharp user interface (UI)
  • Wide array of templates and editing tools
  • Editing tools similar to high-end desktop tools

Continue reading Jigglar wants to make creative marketing easy for real estate