All you need is a smart phone and a blog to stand out from the crowd
SEO (search engine optimization) can seem a bit mystical. I think, as a real estate agent, we probably get a call or email on a weekly basis from someone promising that we’ll be on the first page of Google.
Today, I’m going to bring you three quick and easy real estate SEO tactics that any real estate agent can do (aka three easy blog topics).
Real estate SEO in 2018 is all about killer content that people actually want and not about going after “City + Real Estate” keyword phrases. So instead of worrying about what Zillow already owns, go after something different. What you’ll find is that if you do this process, you’ll be building your brand as well.
Continue reading 3 quick and easy real estate SEO tactics that any agent can do
Launched last year in Colorado, the Uber-like tech startup recently branched further West to two of the hottest markets
ArriveHome, an agent-matching app that connects homebuyers with nearby agents on demand, in an Uber-like style, is expanding its features and geographical reach.
Launched last year in Colorado in partnership with REColorado, the state’s largest MLS, ArriveHome recently branched out to California and Arizona. The startup has also added several new features to its app for Apple iOS devices (iPhone and iPad) and Google Android devices (such as Samsung Galaxy phones and tablets), including increased safety measures and the ability to house hunt with an exclusive agent throughout the search.
ArriveHome works by presenting a live map of nearby agents or properties to the user. Those looking for a home can then reach out to individual agents to get answers to questions about a property or arrange a showing.
Continue reading “ArriveHome” an Uber-style app for hailing agents expands to new markets
Use these tactics to stand out from the crowd of agents online
The real estate industry is notorious for being highly competitive among real estate agents. There are often far more real estate professionals than people looking to purchase a home.
Thus, the real estate market gets very congested, and it can be difficult for agents to stand out from the competition. But, there is a solution that not every agent takes full of advantage of.
The internet, particularly social media, has evolved to the point where it is integrated into our daily lives. Real estate agents can utilize the internet to help increase exposure to their target audience.
But this takes more work than simply posting on Facebook about a home you recently sold. Solid SEO strategies are vital if you want to have the most exposure possible.
Let’s take a look at five strategies you can use to your advantage.
Continue reading 5 SEO strategies every real estate agent should use
This social media platform is perfect for niche building
Lately, it seems like all of our social media platforms are shaking up their formulas. Facebook has changed its algorithm to favor personal connections over brand pages.
Twitter doubled its character count. Snapchat moved everyone’s cheese, inspiring over 1.2 million users to petition for a rollback. Even Google Plus has made its new layout a permanent shift.
As is the case with many of its competitors, the Google Plus platform has evolved over time, and in its current iteration, it’s arguably more useful than ever before.
Continue reading How to score real estate listings using Google Plus
Gary Keller: ‘We are not a real estate company anymore’
Real estate franchisor Keller Williams debuted an artificial intelligence-based virtual assistant and referrals platform today, announcing to the world it has every intention of thriving in a changing industry.
“We are a technology company. No. 1 that means we build the technology. No. 2 that means we hire the technologists …. We are not a real estate company anymore,” Keller Williams co-founder Gary Keller declared today at Keller Williams Family Reunion in Anaheim, California.
Keller’s three-hour “vision” speech at the event chucked its usual focus on housing and the economy in favor of rallying KW’s 173,000 agents to join the company in taking advantage of what Keller called “the fourth industrial revolution:” big data and artificial intelligence.
Continue reading Keller Williams debuts AI virtual assistant and referral platform
Australia-based company helps agents create social media posts, marketing collateral and more
Jigglar is a marketing collateral and creative content creator for real estate agents.
Ideal for: All agents, teams and brokerages
Top selling points
- Very sharp user interface (UI)
- Wide array of templates and editing tools
- Editing tools similar to high-end desktop tools
Continue reading Jigglar wants to make creative marketing easy for real estate
Are you a power-user, casual browser or self-effacing noob? No matter your level of social media expertise, you’ll want to read this
We’ve scoured the social media guides, tracked down the experts and sifted through the flashy add-ons to bring you the top 10 hidden Facebook features, tips and tricks every real estate agent should know going into 2018.
Without further ado, we’ll get right into it — because let’s face it (no pun intended), we’re all a little short on time.
Continue reading 10 hidden Facebook features all real estate agents should know