Content marketing: The best tool an agent has to build a reputation

To create custom content that resonates with your prospects, you need a clear understanding of your goals as well as insights into your prospects

Content marketing can generate free online exposure and improve your website’s visibility in search results.

Wouldn’t it be great if you could cut down on advertising and spend more time actually engaging with potential homebuyers and sellers?

Marketing experts in real estate and other industries are increasingly using content marketing to win more customers.

If you’re a real estate agent who’s invested in a killer website, here’s how you can create unique, customized content to generate leads, referrals and brand exposure.

Continue reading Content marketing: The best tool an agent has to build a reputation

Why professional photography in real estate isn’t a ‘nice-to-have’ but a necessity

Gorgeous photos are what make listings stand out in the sea of homes online

There are a lot of real estate agents who do not hire professional photographers. Peter Lorimer of PLG Estates doesn’t agree. Here are his thoughts on why you absolutely must use a professional photographer for your listing photos.

Ten years ago, when the internet was just starting to be used in real estate, photographs didn’t matter as much. However, today there’s a lot more competition in the form of Zillow, Redfin,, etc.

Continue reading Why professional photography in real estate isn’t a ‘nice-to-have’ but a necessity

Real estate agent’s guide to Snapchat

Create authentic screen-to-screen relationships with your community

Using video to communicate and showing your face every day via Snapchat fosters trust and familiarity.

Snapchat is often characterized as a social media platform. That’s sort of accurate — Snapchat is first and foremost a messaging platform like, Facebook Messenger or WeChat, that happens to have a very social component to it.

The parent company, Snap, Inc. has defined itself as a camera business stating that it believes that “reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.”

Snapchat is more aptly defined as a real-time visual communication platform that creates communities. It’s about communicating through the camera and creating authentic screen-to-screen relationships as we share our daily lives like we are the star of our own reality television channel.

Authenticity and storytelling are two major buzzwords in the world of marketing — showing your face every day fosters a feeling of familiarity (read relatability), and using real-ish time video to communicate accelerates trust.

Continue reading Real estate agent’s guide to Snapchat

ERA launches “Express Sell” to capitalize on growing demand for “iBuyers”

Guaranteed-sale program helped agents sign more seller clients in test markets, ERA says

“ERA Express Sell” appears designed to capitalize on growing demand for iBuyers but will primarily serve as marketing tool.

For over 40 years, real estate franchisor ERA has formally promised thousands of homeowners that it would buy their homes if the brokerage’s agents failed to sell the properties on the open market.

But not once during the last 15 years or so has ERA had to bite the bullet, said ERA CEO Sue Yannaccone.

Every homeowner that signed up for the “ERA Seller Security Plan” during that period either sold their home with an ERA agent or ultimately chose not to sell to ERA, she said.

Now ERA, one of several franchise brands operated by real estate behemoth Realogy, has unveiled a new version of the program under which ERA will promise to buy a home on a much shorter timeline.

Continue reading ERA launches “Express Sell” to capitalize on growing demand for “iBuyers”

NAR joins coalition to preserve ‘net neutrality’ for agents and brokers

Without net neutrality, agents and brokers might have to start paying more for their websites to perform as well as they have in the past

  • Net neutrality is the idea that internet service providers can’t speed up, slow down or block any websites or applications.
  • NAR urges the FCC to preserve net neutrality and extend the rules to wireless service

You’ve probably heard the phrase “net neutrality” by now — but do you know how the concept (or its disappearance) could affect your real estate business?

In June, the National Association of Realtors (NAR) joined a coalition of businesses and public interest groups working to preserve rules surrounding the Open Internet, also known as net neutrality. Today, the trade organization filed comments with the Federal Communications Commission (FCC) about the rules to replace current net neutrality guidelines as proposed by FCC Chairman Ajit Pai.

Continue reading NAR joins coalition to preserve ‘net neutrality’ for agents and brokers

Nextdoor rolling out agent ads, property listings

In test markets, social network accepting listings directly from brokers

Nextdoor, a social network that covers more than 100,000 U.S. neighborhoods, is rolling out a listing search tool and allowing agents to buy ads on the site in a handful of markets.

The new features will offer yet another pay-to-play pathway for real estate agents to new business and mark the latest push by a tech heavyweight into the industry, coming on the heels of signs that Amazon is preparing an agent referral service.

Nextdoor, which has raised over $210 million and has been valued at $1.1 billion, is testing the program in markets including the San Francisco Bay Area, San Diego, Portland, Phoenix, greater Atlanta and the Dallas-Fort Worth area. Real estate agents and brokers can sign up to pre-register for ads and eventually surface their listings on Nextdoor.

Continue reading Nextdoor rolling out agent ads, property listings

Why making the personality connection is critical for cold calling

Start studying and applying DISC technology in your life

Understanding the personality type of the person on the other end of the phone can create rapport and fuel relationships in real estate.

Last week, we discussed the DISC personality types. Now I am going to share a very simple principal that speaks to the psychology of a cold call.

Continue reading Why making the personality connection is critical for cold calling