Are agents alone in fighting for their livelihood against Zillow?

In the last couple of weeks, we saw Zillow haters boil the pot to a new temperature — 27,000 degrees exactly. That is the number of people (mostly real estate agents but also homeowners, appraisers, etc.) who signed a grassroots (we are told) petition to “Stop Zillow.”

Specifically, it called for the National Association of Realtors (NAR) to “demand that Zillow discontinue Instant Offers or risk losing the MLS IDX listing feeds and Realtor advertising.”

That is like asking Exxon to stop Tesla. Ain’t going to happen.

Continue reading Are agents alone in fighting for their livelihood against Zillow?

The Realtor’s epic guide to the ultimate Facebook business page

Maximize your results on this powerful marketing platform with this step-by-step rundown

Are you still using your personal Facebook page to promote your real estate business? Besides making you look like an amateur, relying on your personal profile to market yourself and your services means missing out on some crucial benefits.

A Facebook business page provides a platform to share your story, connect with people in your target audience and post content that builds your authority.

It also provides an unparalleled opportunity to gain insights into your followers and reach them with highly targeted ad campaigns.

Here are step-by-step instructions on how to set up and optimize your Facebook business page for the best possible results.

Continue reading The Realtor’s epic guide to the ultimate Facebook business page

23 fresh Facebook post ideas for real estate agents

Engage your audience with a mix of personal and helpful content

When was the last time you checked your Facebook feed?

If it’s been more than a few minutes, you’re one of the few who can resist the allure. Real estate agents live on Facebook, and it makes perfect sense. That’s where their sphere is. And that’s where they can make new connections quickly and inexpensively.

But posting on Facebook is another thing. It’s tricky to strike the right balance between self-promotion and authentic engagement.

We talk with agents all the time, and we like to see what else they share. Here are some of the types of eye-catching, engaging posts we’ve seen to help inspire you and your social conversations.

Continue reading 23 fresh Facebook post ideas for real estate agents

Buyer Mastery Through Buyer Consultation

Random conversations with buyers that have no direction or order can be helpful, although in most cases are not. Let’s be honest: Most agents currently working with buyers are not prepared with a specific buyer consultation, or something they know by heart that can be done repeatedly.

A well-prepared buyer consultation must flow. Its main pieces include:

  • Intro
  • Rapport-Building
  • Wants and Needs
  • Next Steps
  • FAQs

Continue reading Buyer Mastery Through Buyer Consultation

What real estate agents should know about prospecting in a low-inventory world

Experts from Denver shared their tips on stage at the Real Estate Webmasters Summit

  • Find a farm by asking yourself where you want to operate, what areas you know already and where you’ll have the most (or least) competition.
  • Nurture your sphere with a combination of social media and email tactics, plus old-school ideas that work — door-knocking and direct mail among them.

DENVER — “You might have heard pot is legal here, and that has really accentuated our low inventory situation.” That’s how Stacie Perrault Staub, broker-owner at West + Main Homes in Denver, opened up her joint session with Greg Eckler (broker-owner at Denver Realty Experts) at the Real Estate Webmasters Summit on Friday afternoon.

“Our buyers have nothing to look at, and it’s really hard to get sellers to think about selling because they have nowhere to go and nobody wants to leave Colorado,” she added.

That means brokers like Staub and Eckler are getting creative to get clients and find them homes. Here are some of the tactics they’re using.

Continue reading What real estate agents should know about prospecting in a low-inventory world

New plot twist for South Carolina island made famous by Pat Conroy

The endangered Marsh Tacky horse has been called a living, breathing link to the history of Daufuskie Island.

These days, a different breed of pony has found its way to the isolated South Carolina spit, just off Hilton Head.

It’s known as a stalking horse. And it’s running a high-stakes race.

In the saddle is Odeon Singapore Ltd., an affiliate of a Netherlands-based maker of sausage casings. It has sunk more than $27.5 million into Daufuskie’s bankrupt Melrose Resort, according to court documents.

The lender wants to cut its losses — and the sooner the better.

Continue reading New plot twist for South Carolina island made famous by Pat Conroy

Secrets of high-growth real estate teams

As we all know, the real estate industry is hyper-competitive. And because there are few better catalysts for innovation than competition, real estate is constantly blazing new ground.

Real estate expansion teams — teams that do business in multiple markets — are one of the industry’s latest, and hottest, innovations. These teams are constantly striving to do more business with a lean team and drive profits higher.

Due to their lean structure and focus on multi-market growth, expansion teams typically need systems for more than just leads and their CRM; they need tools to manage the full lifecycle of their business.

Continue reading Secrets of high-growth real estate teams