3 real estate marketing lessons learned from an unlikely source

What my experience with DirecTV taught me about presentation, persistence and patience

  • DirecTV’s direct mail campaign gave me reason to consider its services after ongoing denials.
  • Real estate agents can learn valuable lessons from outside the industry.

I told DirecTV to stop contacting us after we canceled because we are physically unable to continue service.

The snow came close to ripping off of the dish (and parts of the roof) in early January. There’s no safe place to put it.

Yet they persisted.

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Give clients home goods discounts with Houzz Trade Program

Houzz Trade Program provides professionals with deep discounts on 200,000 Houzz Marketplace items and rewards them with shopping credits when a client buys a recommended item.

Houzz has launched the Houzz Trade Program, a new feature to the three-year-old Houzz Marketplace that gives industry professionals the opportunity to profit from purchasing and recommending products through discounts and rebates.

“This program is the latest tool we’ve developed to benefit our incredible pro community, and continues to make the process of renovation and design more productive, profitable and fun for everyone involved,” said Liza Hausman, vice president of Industry Marketing for Houzz in a press release.

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Plans to develop $1B Lorelei project off Charleston’s upper peninsula fall apart over access road

For the third time in a decade, a proposal to develop a prime piece of real estate on Charleston’s upper peninsula has fallen apart.

North American Properties had planned to transform the 160-acre Laurel Island site off Romney Street into a $1 billion upscale, mixed-use community.

On Monday, a representative of the Ohio developer said that’s not going to happen.

Continue reading Plans to develop $1B Lorelei project off Charleston’s upper peninsula fall apart over access road

Daniel Island Masterpiece

On spectacular Ralston Creek Golf Course
Listed at: $2,145,000

Address Pic

Address Pic

This 5 bedroom, 5.5 bath showcase home is located on spectacular Ralston Creek Golf Course on Daniel Island. At approximately 6,000 square feet, this home effortlessly combines southern charm with modern amenities. Boasting beautiful European white oak floors, the home was carefully designed with meticulous detail in mind and professionally staged by U+ Design Group of Los Angeles, CA. Designed with the latest advancement in technology, this smart house allows you to control home wide audio, lighting and the security system with the touch of a finger. Additionally, the home features built-in Sony media systems, upgraded energy efficient American Standard HVAC systems, and tankless hot water heaters. Not only is the home crafted with the finest materials, it also provides peace of mind by featuring Anderson hurricane impact windows, a home wide moisture barrier encapsulation system, and prepped for a house backup generator. Don’t miss experiencing this must see custom builders model.

Features: Elementary school: Daniel Island, Middle school: Daniel Island, High school: Hanahan, Control 4 Smart Home System (Lighting, Climate, Audio, and Media), Sony Media Systems Installed up to 75″ TV’s, 2 Full Kitchens-Wolf, SubZero, Miele Appliances, Custom Cabinets, Designer Lighting, Outdoor Living with built-in Grill and Exterior Media, Energy Efficient American Standard HVAC Systems, Tankless Instant Hot Water Heaters, Encapsulation System (For Moisture Control), Anderson Hurricane Impact Windows (No Need for Storm Shutters), Two Car Garage, Professionally Landscaped, Irrigation System, Whole House Generator Integration, Elevator Ready, Lot acreage is: 0.48, Community swimming pool(s)

This property includes Daniel Island Club social membership privileges, with the opportunity to upgrade to a Sport membership, or a transferable, full NON-RECALLABLE GOLF MEMBERSHIP.


How women brokers are reinventing the rules of leadership

Women have the mindset, skills and values necessary to drive the real estate industry into a successful future

  • According to C.A.R. data, 57 percent of Realtors in California are women, but only about a third of leadership positions in brokerage firms with over 100 agents are held by women.
  • Women will attend the C.A.R. WomanUP Conference in Pasadena. This is the first step in creating a statewide network to support California’s female brokers and executives.
  • Women in leadership roles can shape the future of the industry and politics at all levels.

Much ado has been made about the fact that the top leadership positions in real estate are primarily held by men.

Could it be that women are deciding to create their businesses in a way that suits them rather than trying to fight it out in the boardroom for a limited number of seats at the table?

Continue reading How women brokers are reinventing the rules of leadership

Should you post that client photo? 4 common sense tips for Realtors

Protect your clients, and yourself, with a social media plan

  • Agents and brokers should take the time to create policies around social media sharing.
  • Be careful not to post photos of children or share property opinions on your social sites.

If you’re a real estate broker or agent, your Facebook friends list is probably full of other agents, both in your local market and across the country.

And if that’s the case, your feed is full of client photos and videos. Clients looking at houses. Clients considering houses. Clients signing contracts. Clients holding sold signs. I recently saw a discussion on Facebook in which a broker had a phone call from an FSBO asking if they could borrow a “Sold” sign so they could take the traditional “sold pic” for their own Facebook page.

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Real estate referral fees: The good, the bad and the ugly

The common business arrangement could be improved with transparency

  • Helping a homeseller find the perfect agent adds value to the transaction.
  • Consumers have a right to know if their agent is paying a referral fee and whether a referral constitutes a recommendation.

I just love it when a check comes in the mail a few weeks or months after I referred a friend, family member or client to a Realtor in another market. I try my very best to find the perfect match. Sometimes I even turn leads away (insert gasp here) with instructions on how to find an agent and what to look for.

There are times when I accept clients from other agents and pay them a referral fee. Usually it works well, and I don’t mind paying the fee for a client who is ready to buy or sell now.

That’s the good. However, referral fees are also territory for abuse, and the practice can leave consumers in the dark about who’s paying who.

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