Hey Agents… here’s how to Beat Facebook’s Algorithm!

5 Ways to Make Your Facebook Page Beat Facebook’s Algorithm

As a real estate agent, conducting business on your personal Facebook profile limits the opportunities to market your business; creating a Facebook Business Page allows you to open doors to reach your target market without hassle. With that said, Facebook Business Pages are more competitive than ever.

Since 2014, businesses have seen a steady decline in organic reach for content posted on their business pages, dropping from reaching an average of 16 percent of fans in 2012 to 6.5 percent of fans in 2014 to about 2 percent of fans in 2016. Trends suggest that organic reach will continue falling—a prediction that is confirmed by Brian Bolland, former VP of Advertising Technology for Facebook.

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How REALTORS® Are Leveraging Technology

We are living in an increasingly digital world, and searching for a home is no different. Buyers now have easy access to apps that let them search by location and neighborhoods. Online searching maximizes the ability to compare and contrast homes on the market by selected features, and many times this is done before a potential homebuyer connects with a real estate agent.

In its Real Estate in a Digital Age report, the National Association of REALTORS® (NAR) examines how real estate professionals utilize technology in their everyday business practices.

Read the full report.

South Carolina first quarter home sales grow with improving economy

Bolstered by an improving economy, more jobs and still-low mortgage rates, home buyers turned up the pace across South Carolina during the first three months of the year.

Residential transactions grew 7.2 percent over the same period a year earlier, according to the latest data from the Columbia-based S.C Realtors Association.

From January through March, 17,393 homes changed hands across the Palmetto State at a median price of $180,000, up $10,000, or 5.9 percent, from the same period last year.

Continue reading South Carolina first quarter home sales grow with improving economy

3 Tips to Win Over Millennial Homebuyers

According to the National Association of REALTORS®, millennials currently make up 34 percent of U.S. homebuyers—the largest share of buyers for the fourth consecutive year! NAR research also shows that while there are barriers to break through, such as student loan debt and fast-moving inventory, 94 percent of millennials want to own their own home.
While many millennials are putting home-buying off slightly longer than previous generations, their time is coming, which means you should be paying attention to this important group and learning how to best market to them—you can’t afford not to!
Here are three simple tips to help you win over millennial homebuyers:

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