How to travel ‘The Road to Recognition’ in real estate

A step-by-step process for creating and marketing an effective brand and using it to convert leads

There are thousands of ways that you can become recognized in your market, whether it’s old standbys such as door-knocking or sending mailers to a geographical farm, becoming the Snapchat celebrity for your local area or the one thing that never goes out of style — being of service to your community.

No matter how you choose to market your services, your branding is the cornerstone of your success.

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5 essential items for your summer prospecting checklist

Don’t come home from your vacation to an empty pipeline

Make sure you follow up, call back leads, protect your current business and prepare for new business before you get distracted by summer.

Barbecues, vacations, long days by the pool — summer is upon us. But with all these fun activities, it’s easy to lose sight of your future goals. To help you get through this year’s scorchers, we’ve put together a simple summer prospecting checklist to make sure you don’t come back from summer vacation with an empty pipeline.

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Being located near these 2 stores boosts a home’s value

Whole Foods and Trader Joe’s aren’t just good for groceries

Homes near Whole Foods and Trader Joe’s appreciate 140 percent and 148 percent, respectively — nearly double the rate of the median U.S. home.

Organic food does your body good, but according to Zillow, it’ll do your home some good as well. As of 2016, 2.8 million homes are located near one of 375 Whole Foods locations or 451 Trader Joe’s locations, and those homes have appreciated at double the rate of homes in other areas.

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US existing home sales unexpectedly rise in May

U.S. home resales unexpectedly rose in May to the third highest monthly level in a decade and a chronic inventory shortage pushed the median home price to an all-time high

The National Association of Realtors said on Wednesday existing home sales increased 1.1 percent to a seasonally adjusted rate of 5.62 million units last month.

Economists polled by Reuters had forecast sales declining 0.5 percent to a rate of 5.55 million units. Sales were up 2.7 percent from May 2016.

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Housing market mostly back to ‘normal’ — depending on your location

Dr. Chris Herbert of the Joint Center for Housing Studies at Harvard said 32 out of 100 markets remain below peak prices

  • Nationally, home prices have reached their 2006 peak, but not every market has equally recovered, according to the annual JCHS “State of the Nation’s Housing” report.
  • Many low-income neighborhoods are seeing growth mostly in suburban and outlying areas, while affordability in “hot” markets remains a big issue.

DENVER — “Our mission as a center is quite simple: To raise housing issues and inform policy,” said Dr. Chris Herbert, the managing director of the Joint Center for Housing Studies (JCHS) at Harvard University.

To that end, he gave reporters at the National Association of Real Estate Editors (NAREE) conference a sneak peek at the annual State of the Nation’s Housing report on Wednesday; it will be released to the general public on Friday, June 16, at the National League of Cities.

Continue reading Housing market mostly back to ‘normal’ — depending on your location

The top 10 issues facing the real estate industry in 2017

The No. 1 challenge? Polarization and political uncertainty

  • Political uncertainty affects trade, consumer prices, home prices and mortgage interest rates.
  • Big baby boomer and millennial populations (who want different things in their homes) are causing generational disruption and housing mismatch.
  • The proliferation of real estate technology is also going to have a big impact on consumers, agents and brokers.

DENVER — Every year, the Counselors of Real Estate (CRE) surveys its members to discover what the most pressing issues facing the real estate industry might be.

Today, at the National Association of Real Estate Editors (NAREE) conference in Denver, CRE chair Scott Muldavin unveiled a list of the 10 challenges the industry will face.

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Expect the ‘longest economic expansion’ since WWII, says economist

Don’t hold your breath for a recession anytime soon, says Cushman & Wakefield’s global chief economist

  • Kevin Thorpe, global chief economist at Cushman & Wakefield, thinks there’s little cause to worry about a recession in the next couple of years.
  • Consumer confidence is high, and although the government is experiencing gridlock in Washington, D.C., Thorpe expects at least a few of President Trump’s financial policies to pass.
  • There’s a labor shortage that’s more acute than we’ve seen in years, and office space is being overbuilt.

DENVER — “This is going to be the longest economic expansion in the post-World-War-II era,” stated Kevin Thorpe, the global chief economist at Cushman & Wakefield.

He was giving an assessment to a crowd of reporters at the National Association of Real Estate Editors conference, and the general message was one of growth — not risk.

Continue reading Expect the ‘longest economic expansion’ since WWII, says economist